As we spend more time on the web and as more information calls the web home, it can sometimes be a challenge to find exactly what you're looking for.

Sure, there's Google and Bing for performing keyword searches, and they do a great job of it.

But let's say you want to find a phrase that might appear in a long blog post or New York Times article online.  Must you always read through hundreds (or thousands) of words to find what you're looking for?

Well, thanks to Ctrl+F, you can easily find what you're looking for in no time at all.

On any web page in Firefox, Internet Explorer or Chrome browsers, you can hit Ctrl+F (hit the Control key and F key simultaneously) to open a small search box in your browser.  Type in what you're looking for and presto . . . your browser will highlight all instances of the word or words on the current web page.  You can even click "Next" or "Previous" to jump between instances of your search term on the page.

And for you Safari browser users, just hit the Apple+F keys to get the same effect.

And if you cringe at the thought of using keyboard shortcuts and prefer the sweet sound of a mouse click, just click "Edit" then "Find" in your browser's toolbar menu.

Give it a try and let me know if this could be a time saver for you.  It sure is for me.

For those not familiar, All Financial Advisors is a web-based advisor "directory" that connects consumers and financial advisors.

But rather than me describing their service, let me share a recent email interview between myself and Mark Brogley, founder and CEO of All Financial Advisors:

1. Who are you and tell us a little of your background.

Mark Brogley, mechanical engineering degree, and 30+ years of diverse experiences, successful serial entrepreneur.

I spent 12 years gaining professional and management experience with 2 of the best corporations in America (GE & Corning) before jumping into creating high-tech start-ups. In 2001, I was co-founder of a highly successful lead-generation company where we built and grew 13 high-quality, online lead-generation directories connecting consumers with service providers. These directories are still ranked #1 organically by Google as the best resources in their respective categories.

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If you haven't yet heard of fabeetle.com, you soon will.  And perhaps even more importantly, your clients will be hearing about fabeetle, too.

fabeetle is the brainchild of Brandon Gadoci, a former financial advisor, who is attempting to leverage technology to capture the voice of the client to help consumers make more informed choices when selecting a financial advisor.

In fact, I recently had the pleasure of speaking with Brandon about fabeetle and what it represents, both for consumers and the advisors that serve them, and his development plans for this innovative platform.

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