There is a saying by Ray Bradbury that goes something like this..."first you jump off the cliff and you build wings on the way down." That pretty much sums up my last six months. I jumped off the cliff and started building a new business in February of this year. The time, energy and focus that is required in a start up is unbelievable...fun but unbelievable! With the hiring of staff, building a company from scratch, relocating my wonderful family to Philadelphia, selling my house, and all the other details--it has been at times overwhelming. It has been such a great year so far! Thank you for your support and ecouragement.

Today's post is an interview with Julio Varela regarding the use of Social Media. Julio's interview is part of the Social Media Bootcamp Series Interviews. He is a passionate and insightful entrepreneur who understands social media and how to use it in a business. Thanks Julio!!!

About Julio Varela

• Accomplished publishing executive leader with an exceptional track record in developing market-driven and customer-focused product. Main area of expertise: educational publishing, but also has operational and marketing expertise in online ventures.

• Has produced major social media campaigns for FernandoVarela.com, resulting in a 6-month #1 run for "Por ti volaré," Fernando Varela's hit single on iTunes.

• Considered one of Boston's "Twitter Elite," according to http://twittergrader.com

• Has an expert understanding of the product development process, from the critical phases of conceptualization, instructional design, market research, financial planning (P&L, budgeting), and collaboration among an organization’s key stakeholders to the execution of product plans, using the right combination of internal, external, and technological resources

• An established and reputable social networker that engages with people and make lasting connections

• Possesses product expertise in established educational markets, such as K–12 Reading, Leveled Readers, Math, Intervention, Spanish/Bilingual as well as growing markets, including ELL, Instructional Technology, and Early Childhood

• Reputable for having the winning combination of leadership and marketing/sales savvy that is required for success in this digital age of business

Fluent Bilingual/Bicultural executive (English/Spanish)

Specialties

Publishing Leadership
Translation
Spanish Language Consultation
Online Marketing
Social Networking
Customization
Digital Workflows
ELL/ESL
Internet Copywriting, Marketing Consultant
K–12 Core Reading
K–12 Supplemental Reading
Product Development
Outsourcing and Resource Allocation
Early Childhood
Spanish/Bilingual
Vendor Management
Online Lesson Plans
Online Leveled Readers

You can follow Julio Varela at @julito77

Enjoy the interview with Julio Varela.  

Please leave your comments or thoughts below.

Julio Varela Social Media Interview