If you haven't yet heard of fabeetle.com, you soon will.  And perhaps even more importantly, your clients will be hearing about fabeetle, too.

fabeetle is the brainchild of Brandon Gadoci, a former financial advisor, who is attempting to leverage technology to capture the voice of the client to help consumers make more informed choices when selecting a financial advisor.

In fact, I recently had the pleasure of speaking with Brandon about fabeetle and what it represents, both for consumers and the advisors that serve them, and his development plans for this innovative platform.  For a recording of our conversation, hit the play button below:

And for the latest on fabeetle, check out their August 24th blog post.  This is the latest announcement from fabeetle and something you want to pay attention to as it represents what could prove to be an opportunity to get in on the ground floor of a leading edge marketing opportunity.

If you sign up here and are accepted into the fabeetle beta program, you will get an early jump on other advisors by having the opportunity to create your profile and begin to seek reviews from clients before the program officially opens to the public.

And perhaps even more important in the current challenging business environment, you'll get full early-stage access free for six months, but wait there's more (yes, I said it).  For every other financial advisor that signs up for fabeetle based on your email referral, you'll get another 3 months of the service for free for up to a maximum of 24 months. 

This, by the way, is a great example of viral marketing to build awareness.  Are there opportunities for you to build your business by using a viral marketing concept like this?

Based on my discussion with Brandon, I feel that he's going about building fabeetle the right way.  If you scroll down the page here, you'll see that he's assembling a talented and well connected board of advisors to help guide fabeetle in the future.

To keep up with the latest from fabeetle, you can follow their blog here.  In the mean time, I suggest you sign up for their Beta program and invite some of your colleagues to do the same.  I already have.

After reading this and spending some time on the fabeetle.com website, you will likely come to the realization that this represents an unprecedented and very ambitious project.  You would be right.  However, if you have any questions or concerns, please leave a comment below or on the fabeetle blog so Brandon can have an opportunity to address the things that might be on your mind.